About Us

What we do

We specialise in bringing premium British pet brands to Asia. We represent many leading British pet brands and we are responsible for their sales, marketing and distribution throughout Asia.

Our aim is to continually improve the health of pets throughout Asia using the highest quality ingredients, state of the art production facilities, extensive nutritional research and innovative recipes. The brands we represent include leading UK premium products, international manufacturers, long established family firms, new innovative start ups and holders of the Royal Warrant.

Our products are developed knowing that diet is an essential part of keeping a pet happy and healthy. We work closely with vets, nutritionalists, breeders and industry experts to ensure we remain at the forefront of pet nutrition. We develop strong relationships with all our international business partners to ensure that more and more pets and their owners experience the benefits of top quality nutrition.

Our international distributors are carefully selected to ensure that they are best placed to represent the brand well and to maximise distribution opportunities. We have an established network of specialist retail chains, wholesale channels and government agencies that we distribute our products through.

We are based in central England and operate with support of local representatives in Asia.

Who we are

The company is led by two highly experienced and respected directors who together have worked in the specialist pet industry for over 60 years.

David Alton - Director

In 1979 David founded Alton Pet Foods, manufacturing and distributing across the UK, Europe and North America. He sold the company in 1990 to William Sinclair P.L.C. and then went on to establish the Pet Division of The American Colloid Company. In 1993 David founded Pet Brands Ltd, which he built up and ran with enormous success until 2006 when he again sold his complete shareholding, this time to Equity Investment Bank. Since 2007, David has been running Alton Family Investments.

Jim Weston - Director

Jim built and owned Wilsons Pet Centres: a successful chain of pet superstores in England from 1993 until 2008. The superstores had an unrivalled reputation for highly trained staff, strong merchandising, specialist product ranges and innovative marketing. The business was sold to Just for Pets Ltd part of Wynnstay PLC in 2008: Jim remains a consultant to them and they are the fourth largest specialist pet operator in the UK.

Karen Cartlidge - Operations

Karen joined the business in 2011 and is responsible for ensuring the efficient handling of dispatch and documentation, shipping, invoicing and administration. Karen and her team have many years experience in negotiating the challenging world of international distribution.

Ann Lim - Brand Manager

Ann lives in Malaysia and has done business there for many years as an accountant and brand representative. She works closely with the English office to ensure that our customers have personal contact and local expertise when required.

  • David Alton - Company Director

  • Jim Weston - Company Director

  • Karen Cartlidge - Operations

Royal Warrant